Jul 10

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

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A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with 39% of them having completely in-housed. Similarly, high numbers were shown in the U.S. through a report by the ANA. Clearly, brands are taking ownership of media buying in some form or another, although there…

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