Hasta La Creative!

In 2011, Telecom Telefonica became Colombia’s National Soccer teamâs Official Sponsor. But by that time, Colombians had stopped believing in their team. Young & Rubicam, Bogota had to find a message of optimism to people know that Telefonica stood behind the team 100%.
We made an open call to every woman in Colombia named Gloria. And for an entire day, the âgloryâ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.

Advertising Agency: Young & Rubicam, Bogota, Colombia
General Creative Director: Mauricio Rocha
Creative Directors: Victor Osorio, Tito Chamorro, Julián Jaramillo, Jorge Millán, Diego Suárez
Art Directors: Johanna López, Alejandro Narváez, Leonardo Carrasco
Copywriters: Sergio Tenjo, Sebastián Sánchez, Jhon Meza,
Account Director: Alvaro Dopico
Account Executive: Juliana Vallejo