Apr
18
Telecom Giant Altice Consolidates U.S. Marketing Business With WPP’s Wavemaker and Y&R
Posted in: UncategorizedThe U.S. division of international telecom conglomerate Altice has chosen WPP’s Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review, though sources say Wavemaker pitched against incumbent Horizon Media, which had managed the media business for…
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