Apr 30

Telaria’s Latest Initiative Brings Much-Needed Transparency to Programmatic Buys

Posted in: Uncategorized

Telaria is the latest ad-tech player to try bringing some much-needed transparency to the programmatic landscape. The company announced today that it would be rolling out two new initiatives across its advertising platform so that teams on the buy-side could better see how their money trickles down to publishers. “The theme [in ad tech] over…

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