May
01
Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads
Posted in: UncategorizedCanada’s climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation’s Olympics team.
The Canadian Olympic Committee and agency Cossette created the campaign, titled “Ice in Our Veins,” for this year’s Summer Games in Brazil. The :60 centerpiece commercial immediately draws a distinction between the frozen landscape onscreen, and Rio de Janeiro, the famous beach town where the 2016 competition will be held in August.
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