Hasta La Creative!

Introducing “A pack of education”, a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a “pack of education” label, allowing customers to easily donate their money for a pupil’s education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Johannes von Liebenstein
Art Directors: Clara Sánchez, Nadim Razzouk
Copywriter: Moritz Schäfer