Oct 11

Taxi-Top Startup Firefly Can Now Target Ads Based on Weather

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Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures. Off the back of a May 2019 $30 million funding round led by Google’s investment arm, Firefly–a California-based startup that tacks digital screens atop vehicles across the country–announced a partnership with weather analytics giant AccuWeather to bring forecasts…

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