Jul
16
Talking Brand Strategy With Starbucks’ Senior VP-Marketing
Posted in: Uncategorized
CHICAGO (AdAge.com) — Starbucks might have taken a hiatus from TV advertising, but it isn't ruling out a comeback to pitch its new health-and-wellness platform, Vivanno Nourishing Blends, said Senior VP-Marketing Terry Davenport. Mr. Davenport, who oversees the coffee giant's overall brand strategy, talked to Ad Age about his upcoming plans.
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