Jul
13
Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok
Posted in: UncategorizedFor the longest time, legacy brands been unable to rely on the familiarity of their iconic names to impress younger consumers. As direct-to-consumer (DTC) and ecommerce brands have used their online origins to connect with digitally native Gen-Z and millennial shoppers, two legacy brands have found some degree of success in revitalizing their identities for…
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