TAC: Mother’s Day

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mum’s who are left to grieve each Mother’s Day.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
Art Director: Jackson Harper
Copywriter: Shannon Crowe
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Illustrator: Kelly Thompson

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