Swearing During Family Hour? Who Gives a $#*!


NEW YORK (AdAge.com) — No matter how CBS chooses to cite the title of its new fall show "$#*! My Dad Says," the network has little concern about how this program (based on a Twitter feed and starring William Shatner as a grumpy father who invites his son to move in with him) will be received, even if it does air at 8:30 p.m. — a time once considered "family hour" — on Thursdays, the most important night for advertisers.

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