Apr
16
‘Surviving High School’ Rises to Head of Mobile-Gaming Class
Posted in: Uncategorized
NEW YORK (AdAge.com) — Vivendi Games Mobile has reinvented the old choose-your-own-adventure genre, and in doing so has struck mobile-gaming gold. The game's popularity has spawned forums, Facebook groups and a slew of online communities embodying the kind of engagement that makes marketers drool. And while "Surviving High School" isn't currently being supported by advertising, its episodic format makes it an almost ideal vehicle for brand underwriting. The question is, will marketers get involved in these kinds of projects?
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