Jun
25
Survey Reveals Moms Wary of Ads Aimed at Kids
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. In a recent survey by School Family Media, the majority of mothers involved in parent-teacher groups said promotional materials aimed at parents are more acceptable than those aimed at kids.
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