Jul 24

Survey Indicates CMOs Are Focusing on the Short Term at the Expense of the Long Term

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Today’s CMOs are faced with a multitude of challenges–new and changing technologies, fewer and fewer eyes on their ads and figuring out how to use the wealth of data available to target consumers. Dentsu Aegis Network surveyed 1,000 CMOs globally about these challenges and how they can overcome them. Overwhelmingly, there’s a sense throughout the…

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