May
27
Supporting Your Brand By Measuring What Matters
Posted in: UncategorizedAs part of the CMO Reboot Playbook: Reallocation of Spend, Petco CMO Tariq Hassan shares why it is crucial to be able to talk about how brand perception impacts actual business outcomes and how to do it. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…
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