Hasta La Creative!

Three days later, it’s interesting to look back at the Super Bowl spots, knowing how people (non-industry people, that is) and the press reacted to them.

The Coke balloon spot seems to be generating the most positive buzz, both because of the simple brilliance of the execution and the fact that Coke hasn’t done anything this memorable in a while. Something I particularly appreciated about the spot is that it’s appeal is fairly universal, e.g. everyone from grandparents to teenagers could appreciate it. This is the sort of thing I was talking about in “Not Everyone Is An Upscale Urban 30someting White Male Hipster” – commercials that transcend demographics. And while I realize that Coke (the brand) is supposed to transcend demographics and appeal to everyone, the spot is a brilliant example of how to do it right.

Bud and Bud Light also scored well and while there were no surprises there, the spots were true to the brand image(s) and yet managed to stay fresh. (Though I was surprised to read in The Wall Street Journal that one of the ad creatives actually cried at the Clydesdale spot—I thought it was sort of charmingly funny, rather than a tearjerker. Maybe she once had a Dalmatian?)

And then there’s GoDaddy.

Now I’m still not sure that there isn’t some sort of method to the madness: I never knew what they did until I had to register a domain name and GoDaddy’s name popped up. And given a choice between them and 3 companies I’d never heard of, I went with GoDaddy. Which may be the point of their advertising after all—creating name awareness for a product I won’t care about until I need it.

Or they might really like naked chicks.