Super Bowl Ratings Revision: Most-Watched Ever


MINNEAPOLIS (AdAge.com) — After the great gridiron victory by the Pittsburgh Steelers over the Arizona Cardinals, Super Sunday's superlatives have been mostly about what happened on the field. But now the accolades can be extended to on-screen as well, as Nielsen now estimates that Super Bowl XLIII was the most-watched TV program in history, topping last year's giant rating for New York's upset of New England.

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