Sep
25
Subaru Gains Traction as Auto Industry Stalls
Posted in: Uncategorized
DETROIT (AdAge.com) — As the auto industry sputters through its worst sales year since 1993, Subaru of America is clipping along, and it's doing so without an ad message touting price, performance or gas mileage. Despite offering the lowest incentives in the industry, the niche brand reported the industry's biggest percentage jump in U.S. new-vehicle sales — 129,298 units through August, according to Automotive News, some 5.8% better than a year ago.
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