Jul 30

Study Shows Americans Still Love Their Big-Name CPG Brands

Posted in: Uncategorized

Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble. In earnings calls and interviews, industry executives have described this shift in behavior as a return to big-name brands that people know and trust….

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