Mar
24
Study Finds Mixed DVR Effects
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Results of three-plus years of research by Information Resources Inc. into DVR vs. non-DVR households show purchase of new package-goods products in DVR households was about 5% lower than in non-DVR households for IRI's industry bestselling "Pacesetter" brands and that about 20% of all brands in the study lost statistically significant volume in households with DVRs.
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