Aug
04
Students Rank Social Responsibility
Posted in: Uncategorized
NEW YORK (AdAge.com) — This September, some 13.6 million college students with $237 billion in spending power will be making their way across campuses in the U.S., according to Alloy Media & Marketing. But marketers shouldn't expect to see any of that green unless they are willing to show some themselves. According to Alloy's eighth annual College Explorer study, a growing number of students are looking to spend their money on socially responsible brands.
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