Sep 27

Streamers Won Over Viewers During the Pandemic. Now They’ve Got to Keep Them

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Binge-watching took on a whole new meaning during the first year of the Covid-19 pandemic. Whether it was Apple TV+’s Ted Lasso or Netflix’s Bridgerton, consumers’ hunger for entertainment in a locked-down world injected rocket fuel into an already exploding streaming video marketplace. Time spent watching streaming services has soared, and in July, streaming video…

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