Jan 16

Strategies for Connecting With Consumers in a Fragmented Media Landscape

Posted in: Uncategorized

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared…

Related posts:

  1. Ad Making Is Not Manufacturing, It’s A Discovery Process Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam...
  2. The Importance of Building a Data-Driven Organization Today’s brands have more access to data than ever before....
  3. The FTC-Drizly Saga Sends a Stark Reminder to Marketers to Limit Data Collection to What Is Necessary In a new proposed settlement, the online liquor company Drizly...
  4. Marketing Power Set to Shift as EU Telecom Giants Get Green Light for Joint Platform The bid by four of Europe’s largest telecom companies –...
Tags:
No Responses to “Strategies for Connecting With Consumers in a Fragmented Media Landscape”

Post a Comment