Jul 14

Stone’s Upside-Down Labels Aren’t a Mistake. They’re the Brewer’s First Ad Campaign

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Around mid-June, beer lovers browsing store shelves might have noticed something odd about the bottles coming from California’s Stone Brewing: the labels were upside down. As you might imagine, fans noticed, wondering if it was a printing error or maybe just some quarantine-era “why not?” approach to keeping things interesting. Upside-down label, what do I…

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