Hasta La Creative!

Call ’em subservient pundits. Those who have come to think of electoral politics as an endless series of jokes can stock up on some new ones in time for Super Tuesday at leftvsright.com, which runs through the fall election. Rob Bagot, evp and ecd at McCann Worldgroup in San Francisco, led the project to anthropomorphize a new search engine on behalf of Microsoft’s Live Search, much as Bagot’s Ms. Dewey site did years ago. This time the characters Patrick O’Neil (left) and Britt Hayes (right) answer questions on any political topic under the sun, and physically wrestle until “supply-side economics” is said as an “uncle.” Users type in a topic (or get chided for stalling) and out come 1,200 jokes in 450 clips, more than 15 hours of total content, half written at McCann, half by writers for shows like The Daily Show and The Late Show.

—Posted by Gregory Solman