Jun 16

Stella Artois Uses NFTs to Auction Virtual Racing Horses in Branded Experience

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Beer brand Stella Artois has entered the metaverse, the virtual shared space in which people can interact with online experiences, with a horse racing partnership like never before. Partnering with digital horse racing platform Zed Run, AB InBev is running the U.K. initiative with the creation of a 3D racetrack through which online players can…

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