Jun
06
State Farm Turns to Gaming to Connect With Younger Consumers
Posted in: UncategorizedInsurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It’s not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming. The insurance brand partnered with…
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