Apr
21
Starcom’s Ad Deal for Kellogg’s Hinges on Engagement
Posted in: Uncategorized
NEW YORK (AdAge.com) — At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.
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