Mar
19
Starbucks Plots New Course, Charges Full-Steam Ahead
Posted in: Uncategorized
CHICAGO (AdAge.com) –- "We are going to fight to the death not to allow any company to take the position away from us," recently reinstated CO Howard Schultz assured investors at Starbucks' annual meeting, where he was received as a rock star. His battle plan: new coffee-making equipment, improved blends, a loyalty program, a social-networking website and an environmental partnership designed to transform the brand experience.
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