Jul 13

Starbucks Is Crowned the Most Intimate Brand in Fast Food

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In an age of redefined relationshipds between brands and customers, two fast-food companies have proven that an emphasis on indulgence and public service create the deepest bonds. Among fast-food brands, Starbucks nabbed the top spot, with Chick-fil-A as the runner up, in the Brand Intimacy 2020 Study by MBLM, an emotional science-based agency. The annual…

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