Apr
22
Starbucks Fights Corporate Swelling with More Corporate Crap
Posted in: Uncategorized
Early today Advertising Age ripped into Starbucks for its Pike Place coupons and throwback cups (in-store for six weeks, a barista told us). All part of an ongoing attempt to rekindle stale sparks with a costly ($100 million) promotional campaign, which is looking more Grocery Chain — and less Indie Cafe — by the minute.
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