May 04

SSPs Are Taking Extra Steps to Assure Publishers They’ll Get Paid

Posted in: Uncategorized

The number of media buyers pressing pause on ad spend increased from 24% to 37% between mid-March and mid-April as lockdown measures to combat the Covid-19 pandemic devastate economies, according to IAB research. As a result, some are calling the health of the independent ad-tech ecosystem into question with even Google–by far the largest player…

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