Hasta La Creative!

Yakuza-themed graphic novel.
A serialized crime/adventure storyline runs from ad to ad.
In the advertising, the stylized, black-and-gray floral patterns are from “Hanafuda” cards, used in oicho-kabu, a blackjack-like game popular among Yakuza.
No explanation of or for the story, nor of the clothing’s Yakuza references, is ever revealed. Over the course of the ski season, each ad will run once only, in storyline sequence.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director / Illustrator: August Sandberg
Copywriters: Tim Abare, August Sandberg
Photographer: Erik Seo
Published: Fall 2008