Jan 06

Spotify Unveils Clickable Podcast Ads with Its Call to Action Card

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A new podcast advertising format from the audio platform Spotify hopes to make hard-to-remember vanity URLs a relic of the past. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to the audio ads that punctuates podcasts. The cards not only appear during the ad read itself; they also linger…

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