Jul 08

Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID

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Maven, the publisher behind brands like Sports Illustrated and TheStreet, announced this morning that it is adopting ConnectID, the first-party data solution created by Verizon Media in December, in order to offer audience targeting options to advertisers when third-party cookies disappear. The publisher, which has 120 million monthly users across its media brands, is the…

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