Mar
01
Sports Illustrated Adds Online Video, Including Anchored Newscasts
Posted in: Uncategorized
NEW YORK (AdAge.com) — Time Inc.'s Sports Illustrated has become the latest traditionally print brand to fire up video newscasts running live on its sites multiple times a day. There is of course already a deluge of video, both professional and amateur, flooding the web. And in sports, ESPN is certainly providing more than its share of clips. But publishers are increasingly deciding that the competition is no reason to sit out. It's more like the opposite. Consumers want it; advertisers will often pay more for it.
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