Mar
26
Spending on Alternative Media Jumps 22%
Posted in: UncategorizedNEW YORK (AdAge.com) — Spending on alternative media hit $73.4 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to a study from research firm PQ Media, which also predicts that by next year alternative media will represent 26.6% of all advertising and marketing dollars.
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