Sour Patch Kids Turn to MTV Networks to Try Out I-TV


NEW YORK (AdAge.com) — Interactive TV, the technology that gives TV shows and commercials web-like functionality, is gaining some serious traction among networks and marketers. Witness MTV Networks' tween-centric network, The N, which will debut its first ad-supported i-TV campaign this Friday during the premiere of its new reality series "Queen Bees," exclusively in Dish Network households.

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