Apr
27
Sominex – Knockout (2008) Print (USA)
Posted in: UncategorizedPublicis – Dallas created this Knockout campaign for Sominex sleep aid featuring Boxing Glove, Mallet and Frying Pan.
The brand has been around for decades and has a loyal customer base, but hadn’t advertised in years. Maker GlaxoSmithKline wanted to increase sales by introducing the brand to a new generation of users who have never heard of the product. The campaign approach uses visually arresting images to dramatize the product’s reliability – this stuff knocks you out.
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