Feb 12

Snapchat Is Trying to Lure Brands That Already Run Vertical Video Ads on Instagram Stories

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Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers AdColony, ChartBoost and Vungle. Snap Inc.’s sales department and Snapchat Partners have been reaching out to brands to gauge their interest. Snap is directing those…

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