Feb 13

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies

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Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency…

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