Apr
18
Snapchat Introduces 3 New Capabilities of Its Augmented Reality Lenses With ‘Shoppable AR’
Posted in: UncategorizedSnapchat is opening up the floodgates, letting advertisers bring real-life shopping experiences to the digital platform. The camera company is introducing three new features, dubbed “Shoppable AR,” to its augmented reality lenses: the “website,” which lets consumers tap a button and open up a webpage that can promote a product or sign-up page; a “video”…
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