Jun
16
Snap, Publicis Media Exchange: AR Shopping Features Help Build Consumer Confidence
Posted in: UncategorizedAugmented reality shopping features are fundamental drivers of confidence for consumers, but two-thirds of those consumers find the features that are currently available to be lacking, according to new research commissioned by Snap Inc. and Publicis Media Exchange and conducted by Alter Agents. The study is based on more than 4,000 interviews with people aged…
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