Sep 03

Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

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Key Insights: More time and space to pitch ideas has led to more creativity and risk-taking. It’s better to be controversial and memorable than safe and forgettable. The J.M. Smucker Company admits that some of its past advertising hasn’t been all that great. Maybe even a bit boring. Too many agencies working independently of each…

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