Jun
05
Smaller Budget, Sales Rumors Don’t Deter Volvo Marketer
Posted in: UncategorizedDETROIT (AdAge.com) — Michael Persson assumed his post as director-global marketing communications of Volvo Cars at a tumultuous time: just a few months before Ford Motor Co. announced it had begun a strategic review of the brand — and despite speculation that Volvo was going on the block following Ford's sale of Jaguar and Land Rover.
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