Sep
28
Small Ball: Great for Baseball, Bad for Agencies
Posted in: Uncategorized
For months, we've been bombarded with news about shrinking budgets, increased project work, smaller assignments and the move for marketers to work with a roster of agencies. After a while, rather than forming big plans for the future, we start to scale back our ambitions and plan our business based on a set of diminished expectations. Rather than thinking big, we start to think small.
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