Hasta La Creative!

If I can afford a cabrio, so can you.

Matthias Reim, one of the most successful singers in Germany, is broke. He can still afford a fancy sports car though – thanks to Sixt. And so he has re-recovered his greatest hit, “Verdammt, ich lieb dich” (“Damn it, I love you”) “Verdammt, ich hab nix” (“Damn it, I’ve got nothing”)

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designers: Felix Taubert, Lars Borker
Account Supervisors: Ann-Kristin Grohsklaus, Sandra Schymetzki
FFF Producer: Julia Cramer
Programmer: Carlos Wallut
Released: Summer 2007