Nov
13
Six Flags Rolls Out Viral Game to Hype Superman Ride
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Three minutes, 22 seconds. That's the brief, adrenaline-squirting time span in which riders of Six Flags' "Superman: Ride of Steel" roller coaster get to scream themselves hoarse at 77 miles an hour. But by the time a new viral marketing campaign from Six Flags wraps up, executives hope "Steel" riders will have spent several hours hyperventilating over the property — even before they strap in and drop 221 feet.
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