May
06
Sierra Mist Looks to ‘Get Smart’
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — That most disposable artifact of pop culture, the summer movie, has finally met its match: the summer-only brand. On June 20, Warner Bros. Pictures' remake of the spy spoof "Get Smart" will pop into theaters preceded by a multimillion-dollar promotional push from PepsiCo's limited-edition Sierra Mist Undercover Orange soda.
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