Nov
09
Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split
Posted in: UncategorizedAfter a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy…
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